Frequently asked questions


Is there anything that I can offer my customers as a Travel Counsellor which sets me apart?

Yes, Travel Counsellors operates a unique Financial Trust. The industry we all love has seen its fair share of change lately, with new regulations around Flight-Plus and ATOL last year and now possible changes to the Small Business ATOL. Our customers have been 100% financially protected for years through our Trust alongside our ATOL, unlike so many in the industry and we’re proud to say we were the first company to be accredited for the new Flight-Plus scheme by the CAA. Complying with new regulations isn’t as easy as it sounds and even then, there are elements which aren’t covered by schemes like Flight-Plus, creating an often confusing picture for agents and owner/managers alike. As a Travel Counsellor, we manage all the administration and regulation headaches for you so you can get back to doing what you love and have peace of mind for you and your customers.

Can I choose my own hours?

Yes you can. The most important thing to us is that you devote enough time to the development of your client base to give your business a solid foundation.

Do I have to be home-based?

We believe that a home-based office offers the best solution. However, you can rent a non-retail office if you prefer.

I’m concerned that I may feel isolated. Is there anything to help with that?

Yes, we have a range of systems in place to support you. There’s our intranet, TCTV broadcasts, main conference, webcams and message boards along with anniversary days, training days and mini conferences during the year. We encourage camaraderie amongst our agents and head office, so that everyone feels part of one family.

What experience do I need?

Ideally we look for a minimum of 4 years recent hands on travel sales experience selling a broad range of tour operators and products.

How long does it take to get set up?

The installation of telephone lines can usually be organised within two weeks. Most new recruits need to serve four weeks’ notice, and therefore the set-up is done during this period, making the transition very smooth.

How long is the initial training?

The training is held at our head office in Bolton, and takes just two days.

Is there a minimum sales target?

All our Travel Counsellors have to maintain a minimum of £15,000 in commissions in any 12 month period.

When do we get paid?

6 weeks before client travels. You are paid monthly by bank transfer.

Do you provide leads?

No - we'll help you build your own loyal client base instead.

Do I get ideas on how to market my business?

Yes, we can help you develop a plan on how to market yourself in your area.

Is there out of hours support?

In addition to the unparalleled support provided by our team at head office, there are also staff on standby out of hours to assist if needed.

What happens when I go on holiday?

We operate a buddy system, so another Travel Counsellor will take care of your business whilst you are away. This allows you to enjoy your holiday safe in the knowledge your customers are being well looked after.

Will your admin be as efficient as I would?

Yes, we look after all of the administration and have a dedicated care team to look after queries. This proven process provides consistency, continuity and a seamless service.

I’ve always enjoyed going on educational trips, will I still have that opportunity?

Yes, we have excellent relationships with all our suppliers as well as hosting our own trips. We believe first-hand experience of a destination is vital and we encourage all our Travel Counsellors to broaden their knowledge by taking advantage of the fantastic range of educationals we offer.

Can I still employ my own staff?

Travel Counsellors’ unique franchise agreement means that you can employ your own staff, should you wish to do so, once your business gets to a certain level. It also means at a future date you can sell your business and realise the value in it.

What does it cost to become a Travel Counsellor?

If you have travel agency experience, then the cost to join us is £295 + VAT. This covers everything you need to set up your business, including the right to use the Travel Counsellors trademark and brand.

Is there an IATA licence?

Yes, you can process scheduled air bookings, and the ticketing is done by our team at head office. We also have our own consolidated rates with major airlines in both UK and Ireland.